Mobile commerce in Brazil is rising. Purchases made from tablets and smartphones doubled in 2012, reaching 10% of total e-commerce sales, according a survey conducted by the Brazilian Chamber of Commerce (Camara-e.net) with its members of the retail committee.
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Purchases made using Apple’s iPad accounted for 51% of total m-commerce transactions last year, while Apple’s iPhone was the platform for 20% of purchases.
The association noted a rapid increase of sales through mobile devices, adding that the growth trend followed price drops of both smartphones and access to mobile broadband Internet services, as well as the entry of new consumers in the market.
According to IDC, tablets are gaining ground with consumers in Brazil. In the third quarter of 2012 alone, 769,000 tablet were sold in Brazil. IDC expects that Brazil will end the year with 2.9 million tablets sold, and forecasts that during 2013, 5.4 million tablets will be sold.
Camera-e.net also released e-commerce sales for Christmas. According to the association, during the period from Nov. 15 to Dec. 23, sales reached $1.51 billion (R$3.1 billion) compared with $1.26 billion (R$2.6 billion) in 2011.
The forecast is that Brazil should end 2012 with a total of 43 million e-customers and projected revenues of $10.987 billion (R$22.5 billion), following growth of 20% expected for 2012.
(The currency exchange was 1 USD = R$ 2.0479)
