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Avvasi CEO: Carriers can monetize mobile video services

With video streaming on the rise, how can telecom operators monetize it? This was the theme of a video interview with Mate Prgin, president and CEO of Avvasi, which has just launched a video service gateway named Q-SRV to help service providers measure, improve and monetize the video experience on mobile devices.

“There is an essential demand from subscribers, and video will continue to grow exponentially. So service providers need to manage it and provide a different experience,” Prgin said.

In addition, the video trend will grow even more quickly as LTE coverage expands. The issue is how carriers can take advantage of this trend and make extra revenue.

Avvasi has pointed out that video now represents more than half of mobile network traffic, and operators need to manage it as a separate service. With Q-SRV, the company is embracing a new market category which has mobile network operators putting the subscriber’s video quality of experience at the heart of their traffic management process.

According to Avvasi, Q-SRV was designed for LTE and broadband networks. It enables network operators to detect poor video experience in their network, per subscriber, device, location and service and improve the user experience in real-time while simultaneously increasing virtual network capacity. Additionally, the company says Q-SRV helps rationalize and create SLAs for video quality, which is indispensable for video monetization.

ABOUT AUTHOR

Roberta Prescott
Roberta Prescott
Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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