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AT&T Mobility adds to LTE reach ahead of next iPhone launch

AT&T Mobility(T) announced a slew of markets where it plans to expand its LTE coverage by the end of the year, with nine new markets launched this week. The LTE expansion news comes just ahead of next week’s expected unveiling of an LTE-equipped iPhone from Apple.

AT&T Mobility uses two technologies to deliver what it considers “4G” service: HSPA+ and LTE. Most of the nearly 50 markets involved already have high-speed network coverage with HSPA+, but now the carrier is adding LTE for additional network speed and efficiency.

According to Macquarie Equities Research the next iPhone model, which is expected to hit the market by the end of the month, may be another game changer for the wireless ecosystem.

Macquarie said in a research note that “not only does LTE improve the user experience for video, but it has major cost benefits for the carriers.” The firm went on to note that new family sharing plans at Verizon Wireless and AT&T Mobility could increase smartphone upgrades and drive increased smartphone penetration into families.

AT&T Mobility is promoting its HSPA+ network as a faster fallback outside LTE coverage areas than CDMA-based 3G networks.

ABOUT AUTHOR

Kelly Hill
Kelly Hill
Kelly reports on network test and measurement, as well as the use of big data and analytics. She first covered the wireless industry for RCR Wireless News in 2005, focusing on carriers and mobile virtual network operators, then took a few years’ hiatus and returned to RCR Wireless News to write about heterogeneous networks and network infrastructure. Kelly is an Ohio native with a masters degree in journalism from the University of California, Berkeley, where she focused on science writing and multimedia. She has written for the San Francisco Chronicle, The Oregonian and The Canton Repository. Follow her on Twitter: @khillrcr

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