Brightstar is buying San Francisco’s Let’sTalk in a move to help carriers add value to their device offerings. The wireless distribution and logistics provider says it will be able to offer Let’sTalk’s activation and e-commerce solutions to more than 100,000 customers worldwide. Brightstar works with carriers, manufacturers and enterprises in more than 100 countries.
“Wireless retailers are seeking ways to deliver a consistent, customer-centric experience, and until now, there has not been a solution that ties all of their channels together,” said Marcelo Claure, CEO of Brightstar Corp. “Integrating LetsTalk’s offerings into Brightstar’s existing retail service offering allows us to deliver a fully integrated solution to our customers, which in turn will provide a seamless and superior omni-channel experience for consumers.”
Brightstar says that Let’sTalk is already working with a number of U.S. carriers and that its solutions help operators differentiate their products from those of discount phone retailers. The company says that “omnichannel” retail platforms are fast becoming “table stakes” for traditional mobile device retailers.
Since both Brightstar and Let’sTalk are private companies, the purchase price was not disclosed.
