Micromax, an Indian mobile brand, in its endeavor to further firm up its leadership position in the market, Tuesday announced appointment of key positions to further strengthen its management team in India.
“At the helm of affairs will now be Deepak Mehrotra, joining as the new Micromax CEO. His last assignment in Bharti was as the Operations Director (Mobility Business), handling a large part of the country,” the company informed.
Micromax, a player in the feature phone segment, is now aggressively looking to capture the smartphone market share as well. The focus going forward will be to have two separate divisions, the ‘Feature Phone division’ to be led by Khaja Muzaffarullah and ‘Smart phone division’ to be headed by Ajay Sharma.
“We are a brand that’s admired for its different thinking and challenging the conventional. The new team brings with them wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally,” Rahul Sharma, Executive Director of Micromax said.
“These are exciting times not only for the brand but for the industry as a whole. We are witnessing technology advancements every day and that further excites us at Micromax. The Indian mobile industry is growing at a rate of 12% and we would like to capture this opportunity and drive the next phase of growth for the brand. We would further leverage brand’s success in this high potential Indian market and build new capabilities,” the new CEO Deepak Mehrotra said.
“The Indian market will witness a smart phone revolution which has only just begin, we would want to script this story in the typical Micromax way,” Mehrotra added.
As India gears up to become the largest mobile market in the next two years, the mobile maker aims to double its reach as well and strengthen its distribution network.
“The channels partners are a key to our business model and form the backbone of our strong presence in the country. We would be strengthing our distribution across the country and work towards creating a robust network that brings us closer to the customer,” Muzaffarullah, the head of sales for Feature Phone division, said.
The company aims to build a strong portfolio of smartphones for the discerning Indian consumers.
