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TIM surpasses Claro as No. 2 in Brazil

by Roberta Prescott
written by Roberta Prescott Share
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It has been a competitive battle for the No. 2 position in Brazil’s mobile phone market. While Vivo has maintained its leadership position, the second position has been a long running dispute between Claro and TIM.

What was a slim lead for Claro in June, turned into a TIM victory in July. According to the Brazilian National Telecommunications Agency (Anatel), TIM added 1.3 million new users in July, pushing its market share to 25.78% and just edging out Claro’s 25.51% market share. Vivo remained the No. 1 player with 29.53% market share, while Oi was No. 4 at 18.85% market share.

TIM, which had occupied the No. 2 position for ten years until late 2008, attributed its regaining of that position to customer recognition and the company’s strategy of sustainable growth and profitability. TIM highlighted that since current management took over the company in 2009, the carrier has shown consistent progress in its key financial indicators. Net income surged 178% in the second quarter to R$350 million compared to the same period in 2010.

As for the Brazilian market, Anatel noted that carriers added just over 3 million new customers in July, pushing the country’s total customer base to 220.35 million mobile subscribers. GSM technology continues to dominate the market with 85.48% of consumers, with W-CDMA accounting for 10.34% market share and CDMA at 1.06% of the market.

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Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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