Sunday, August 2, 2026
Add RCR Wireless as a preferred source on Google
AmericasCarriers

Une launches SIM card in MVNO model

by Roberta Prescott
written by Roberta Prescott Share
LinkedinEmail

In order to consolidate its services portfolio of NPlay, Colombian operator Une has launched La SIM, a SIM card that can be inserted into any phone that has open bands and is approved by Colombian regulators. La SIM operates under the MVNO model through Tigo’s network.

With this strategy, Une wants to increase its products penetration through the country, and rapidly increase the adoption of mobile broadband.

One of the main features is that La SIM seeks to promote the use of fixed telephones with a very competitive rate. According to Une, the minute value between the La SIM and fixed-lines will cost less than calls between La SIM and mobile phone from other operators. It’s estimated to cost US$ 7 cents in the first case and US$ 14 cents in the second.

Follow RCR Wireless Americas on Twitter: @RCRAmericas

You Might Also Like

Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

@2020 - All Right Reserved. Designed and Developed by PenciDesign