NFC is going to change how we behave and significantly enhance mobile marketing according to Mohammed Khan President and Founder of Vivotech, an NFC software and systems firm with 70% market share.
Speaking in Singapore at the GSMA mobile money summit, Khan said it was time the industry started to look at NFC beyond being a simple payment service, towards a technology that enables a rich mobile commerce experience for all.
NFC, he said, would take the mobile wallet from back pocket to front pocket, from mass to personalized, from expensive to preferred payments, and replace paper with digital offers.
“NFC mCommerce connects the consumer, the store and the digital world through touch,” explained Khan, noting how one-touch checkins were not just easy for users but also an efficient marketing tool for vendors who could then send targeted, personalized marketing to customers.
“It will be a more interactive shopping experience,” said Khan adding his belief that 20% of points of sale would be NFC enabled by end of 2015, with 1.5 billion phones sporting the technology by then too.
“NFC will dominate rival technologies,” he asserted adding that NFC would become the primary form of in-store mobile marketing and payment in next to no time. “The digital world and the physical world will come together through NFC,” he said explaining that the technology also signaled an end to cluttering up our wallets with paper coupons.
“Browse for a coupon on your phone, redeem it in-store, or have it delivered to the phone wallet,” he said, going on to explain that this also could apply to touching a mall poster with one’s phone to receive a coupon, for a much more interactive marketing experience.
“You could touch the store poster for offers, or in a restaurant, touch the table menu to order, pay, and identify your table for food delivery,” he mused.
“With NFC, I don’t have to stand in a line anymore,” he concluded.
