Isis taps Austin for test-bed launch early next year

It’s still at least six months away but when Isis launches its mobile commerce platform in the first half of 2012, Austin will be among the first cities in the country to serve as a test bed. The joint venture between AT&T Mobility (T), Verizon Wireless (VZ) and T-Mobile USA Inc. (DTEGY) is also planning to make an early debut in Salt Lake City.
“Today we are delighted to announce that Austin will be an initial Isis launch market for the Isis mobile commerce program,” CEO Michael Abbott said. “Austin is home to progressive and tech savvy consumers and merchants — a key demographic for Isis’ mobile commerce program. The city’s culture of innovation, thriving business community and early adopters make it an ideal launch market for Isis.”
Austin’s Chamber of Commerce president Mike Rollins applauded the selection of Austin as well. “Austin being chosen as one of the first U.S. markets for Isis to launch is yet another strong confirmation that Austin has cemented its reputation as a national leader in innovation and technology,” he said.
Isis said it will be working with local merchants and the chamber to spur adoption among users and businesses.