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Home - Apple planning mystery launch for 10 year retail anniversary
Wireless

Apple planning mystery launch for 10 year retail anniversary

by sylvie barak May 17, 2011
written by sylvie barak May 17, 2011 Share
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Apple may be planning a massive surprise this week, according to Boy Genius Report which claims the Cupertino company has made employees sign NDAs and sign up for night shifts, with talk of black curtains for Apple store windows later this week.

BGR’s  “solid Apple source” says 10-15 staffers in each store have been drafted for night shift duty “from late Saturday all the way through mid-Sunday” with a “wide variety of roles” selected to be part of the mystery event.

“This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists,” says BGR.

Don’t just expect balloons and confetti for Apple’s 10 year retail anniversary, either, with BGR noting that hardware has already been received and is currently locked in the back rooms of every store ready for a grand unveiling on Sunday.

“Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside,” says BGR’s source, who also claims staff have had to download “gigabytes of data” labeled “training” in a password-protected folder which magically unlocks on Saturday afternoon.

All iStores will also purportedly be holding mandatory staff meetings this Sunday, most during morning hours, but some later in the day, according to the report.

The “gigabytes of training material” is the real clue here, as any upgrade to an existing product wouldn’t require that much data. Thus, we would infer that Apple was planning to launch something completely new, although what that would be, we wouldn’t know.
It could be a new Apple 3D TV with iOS and games, a home entertainment system, a different form factor tablet, a paper thin foldable MacBook Pro, or any number of potential products. Personally, we’re holding out for a real iPod – the kind shaped like an oversized egg people can actually live in, while having all their media streamed to them inside. Or an iBrain – a replacement for your brain that brings iOS to your vision 24/7 and integrates with your ears/vocal-box, so Jobs can really slip inside your head.
Of course, it could just be a something a bit more mundane like a brand new layout for the shops themselves. We’ll just have to wait until Sunday to see.
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