YellowPepper certified by Western Union as a mobile money transfer vendor

YellowPepper | March 21, 2011 | Press Release

YellowPepper, the leading mobile financial services company in Latin America, announced today that it has completed the certification and integration process in the Western Union Mobile Vendor Program.

Now, YellowPepper is ready to support the Western Union® Mobile Money Transfer service in its platforms. Once a bank or mobile operator contracts with Western Union to activate the service, they can connect consumers with Western Union Agent locations worldwide. Mobile customers will be able to send and receive funds directly from or to their mobile wallets and use those funds to pay for utilities, goods and services.

“Western Union is an incredible partner to YellowPepper, and together we can change the way money moves around Latin America,” said Serge Elkiner, Founder and President of YellowPepper. “This certification represents a great acknowledgement of our commitment to the mobile financial services industry. International remittances are a logical extension of the YellowPepper functionality, and they build on our vision to give Latin America’s underserved financial community the ability to send money to anyone, anywhere in the region.”

YellowPepper provides a unique value proposition that allows banks, mobile network operators, merchants and consumers to conduct mobile financial transactions. The company offers a variety of services, including mobile enquiries and notifications, M-Wallet, M-Remittances, M-Top-Ups, M-Transfer, M-Bill Payments, M-B2B-Distribution and M-Commerce. The company currently has operations in nine countries: Mexico, Colombia, Peru, Ecuador, Guatemala, Dominican Republic, Bolivia, Haiti and Panama. In addition, YellowPepper has been selected by more than 40 banks and strategic partners in the region, among them: Western Union, Coca-Cola and Credibanco VISA.

About YellowPepper

Founded in 2004, YellowPepper with over 2.5 million users is positioned to lead the mobile financial services in Latin America. YellowPepper’s unique value proposition allows banks, mobile network operators, merchants and consumers to conduct mobile financial transactions in a secure, efficient and convenient manner. The Company is currently operating in nine countries: Mexico, Colombia, Peru, Ecuador, Guatemala, Dominican Republic, Bolivia, Haiti and Panama. The Miami-based company is the recent recipient of the IFC / World Bank first equity investment in a mobile financial services company in Latin America.