The music video site Vevo has released an app for the iPhone and iPod Touch and is working on apps for the iPad, Android-powered devices and other mobile operating systems.
The app, which is sponsored AT&T Inc. (T), extend’s the premium music video service to mobile and falls in line with the company’s growth plans. The site currently has a catalog of more than 20,000 videos from more than 7,000 artists. Vevo, which is co-owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Co., routinely gets exclusive videos and premiere rights.
With its new mobile app, Vevo is adding a local element as well. By taking advantage of users’ GPS-equipped smart phones, the app enables users to discover videos that are being watched nearby. And, of course, the app lets users share videos with friends via Facebook, Twitter and e-mail.
Along with the new app launch, Vevo is launching a new original web series called “Ask:Reply!” that features artists answering questions from fans.
