Reality Check: Shopping and services on the mobile-touch Web

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.
Mobile devices have provided consumers with an easy way to purchase items on the go. While mobile commerce began with buying ringtones and background images, it has quickly developed into larger purchases, such as clothing and food, and today you can buy almost anything from your phone. For businesses and brands, the mobile-touch Web is the place to be; it’s a fast-growing content platform that allows consumers to purchase products and services on any mobile-touch device, in any location or social situation, 24 hours a day, 7 days a week. This may be en route to a destination, in a caf