Carriers argue network coverage in courts, commercials

Say what you will about exclusive device lineups, the network is still worth fighting for, as evidenced by more court action between two nation’s largest carriers. In the U.S., AT&T Mobility’s request for a temporary restraining order against Verizon Wireless’ network claims has been denied, while to the north, No. 2 carrier Telus is suing Rogers Wireless over its network coverage claims.
Meanwhile, VZW and AT&T continue the “best network” fight in advertising campaigns. AT&T has hired Luke Wilson as its spokesman in a commercial touting AT&T as having the fastest 3G coverage. For its part, Verizon Wireless just launched a commercial based on Rudolf the Rednose Reindeer’s “Island of Misfit toys,” during which the iPhone goes to the island of AT&T’s 3G network coverage.
In Canada, Telus has asked Rogers to stop saying it has Canada’s fastest network since Telus launched HSPA-based service on Nov. 5. Rogers also offers HSPA-based wireless service.