Disney.com scurries to iTunes with new mobile app

Disney.com scurried to the iTunes App Store with new content and applications specifically tailored to the Apple iPhone and iTouch. The company is just one of the latest large media brands to design applications specifically for the iPhone. CNN launched an iPhone app in late September priced at $2. The Disney app is designed to appeal to children and their families, featuring an array of characters, games, music and video, the company said.
“The new Disney App will also offer innovative features including ‘Click2Life’ which allows iPhone users to take pictures of images from the online version of Disney.com with their device that will then come to life within the app and turn into a 3D image. Additionally, the Disney App will automatically discover other Disney apps and games available through the App Store, organizing all Disney-branded content within one destination on each device so users can easily access their favorite games and entertainment content.”
The new Disney.com app is free, but also connects users to other Disney paid and free content on iTunes. Disney.com said it is the No. 1 mobile entertainment site.
“While this app provides seamless access to all things Disney, delivering unmatched entertainment and information directly to mobile devices, we’re not simply recreating Disney.com on your iPhone or iPod touch,” stated Jason Davis, vice president, Disney.com. “Features like ‘Click2Life’ utilize iPhone’s revolutionary functionality to create exciting new ways to interact with Disney characters and content.”