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Home - VIDEO @ CES: AT&T’s CruiseCast brings TV to the car
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VIDEO @ CES: AT&T’s CruiseCast brings TV to the car

by RCR Wireless News January 19, 2009
written by RCR Wireless News January 19, 2009 Share
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Winston Guillory, president of the company behind AT&T Inc.’s CruiseCast, clued us in on what the service entails. CruiseCast streams television channels to the vehicle through an antenna on top of the car. In fact, Guillory noted that the experience

// By use of this code snippet, I agree to the Brightcove Publisher T and C
// found at http://corp.brightcove.com/legal/terms_publisher.cfm.
var config = new Array();
/*
* feel free to edit these configurations
* to modify the player experience
*/
config[“videoId”] = null; //the default video loaded into the player
config[“videoRef”] = null; //the default video loaded into the player by ref id specified in console
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config[“autoStart”] = true; //tells the player to start playing video on load
config[“preloadBackColor”] = “#FFFFFF”; //background color while loading the player
/*
* set the player’s size using the parameters below
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config[“width”] = 486;
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config[“playerId”] = 8445882001;
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LAS VEGAS-During the 2009 Consumer Electronics Show, we managed to plant ourselves at the Showstoppers media event to talk to a few industry players about their products, announcements and the show in general. The common theme seemed to revolve around wireless entertainment in the vehicle.

Whether it was Internet, television or Wi-Fi, many companies are busy developing new products and methods for in-vehicle media options. We sat down with a few of these professionals to find out more about their specific devices and services.

Winston Guillory, president of the company behind AT&T Inc.’s CruiseCast, clued us in on what the service entails. CruiseCast streams television channels to the vehicle through an antenna on top of the car. In fact, Guillory noted that the experience is quite similar to watching TV at home.
Over the course of the next few days we will post more video interviews with players including Microsoft and others.

Click Here for Friday’s video interview with TeleNav.

Click Here for a video interview with Alcatel-Lucent.

Click Here for a video interview with Airbiquity.

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