Staying up to date with your favorite band, the latest news and online friends should be easier as an Oklahoma company is set to launch a social enterprise platform for mobile users next year.
Onesite Inc. is planning to offer its eNotify application for Apple Inc. iPhone users. The application is designed to extend social networking beyond the computer.
“Every one of our customers has been pressuring us to offer this,” said Thad Martin, Onesite VP of strategy and business development. “This allows our enterprise customers to connect to the mobile device. They can send out the same messages that they are now sending over the Web.”
Social networking technologies have changed communications between friends and family, co-workers, consumers and marketers and even strangers. For members of a particular social network to get the latest news on their friends and events they must be logged on through a computer. Martin said Onesite is extending the software it uses for computers to now include mobile devices.
Although iPhone users will be the first with access to eNotify, the company is also working on platforms that will be compatible with Google Inc.’s Android platform and Research In Motion Ltd.’s BlackBerry smartphones.
“The idea is to offer it to as many handsets as we can,” Martin said.
Location enhanced
The application also features GPS mapping that can allow retailers and brand marketers to alert subscribers to new product launches, special promotions and events. Martin said potential customers that can use the application are television and radio stations, event promoters and entertainment venues. It can be used to send out instant updates on events happening at a specific time and location to subscribers within close proximity of the venue.
Onesite claims it has more than 3,000 communities that have 2.2 million registered members.
Martin uses one of its customers, World Wrestling Entertainment, as an example of the application. He said fans will be able to read about the latest news and blog about their favorite wrestler from their phone. Fans can also immediately post their reaction after attending a live WWE event.
“This is another tool in the arsenal to build on the experience factor for users,” Martin said. “This is another way to connect with people.”
Along with the WWE, Onesite clients set to offer the application include Clear Channel Communications, Univision, the National Basketball Association’s Cleveland Cavaliers, Capcom and the Telegraph News International.
Martin said the company will include eNotify in a bundle of services it offers to its clients.
