Sprint Nextel lowers price of GPS service

Sprint Nextel Corp. is targeting parents of trick-or-treaters by halving the price of its GPS-based child-locating service.
Sprint Family Locator, which allows parents to view the location of their children from a Web-enabled phone or computer, will be available for $5 a month starting tomorrow. The carrier also upgraded the offering, adding 3D maps, pushpin places for favorite locations, and the ability by users to customize the app by uploading photos of family members.
“Sprint has always been proud to offer the wireless family locator service with the most compatible phones and fewest plan limitations, and now we’ve made Sprint Family Locator the least expensive in the industry,” said Len Barlik, Sprint’s VP of wireless and wireline services.
The application was developed by WaveMarket, and Sprint Nextel became the first carrier to offer GPS-based child-tracking with its launch in April 2006. The service has seen an average of more than 3 million location requests per month since June, according to the operator.