PlayPhone targets Hispanic users

PlayPhone Inc. is targeting Hispanic mobile users with a Spanish-language version of its online storefront.
The San Jose, Calif.-based company said the site offers Latino-targeted content as well as wares from existing partners including the Cartoon Network, ABC Television, Sony Pictures Entertainment and Wal-Mart. Hispanic consumers are among the most voracious consumers of mobile content, according to Telephia, and the Centers for Disease Control and Prevention last year found that Hispanic adults had the highest rate of cellphone-only ownership.
“With our content destination now available in Spanish, we can better provide our compelling content such as ringtones, wallpapers, games and more to a segment of the market that is key for delivering continued success,” said PlayPhone CEO Ron Czerny.