Hedgehogging: hedge*hog*ging v. Interrupting conversations in an office environment by poking your head over the top of the cube

It seems there’s more than one way to spread the love. Earlier this year on American Idol, host Ryan Seacrest devoted way too much TV time promoting (what else?) Apple’s iPhone. (Perhaps you’ve heard of it. It’s all the rage with the cool kids these days.) Why did AT&T Mobility devote all that paid-for promotion to the iPhone? In our view, (OK really just one view) AT&T should have promoted more than just one handset that is already well loved. Well, evidently we weren’t the only ones who thought that. The two-night finale was broadcast from the Nokia Theatre in Los Angeles and the name Nokia Theatre mentioned at least 50 gazillion times in the first 10 minutes of the show. And some people questioned why Nokia would go into the building business!
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According to Iridium’s own press release: “Iridium Satellite kicks off its second annual ‘Test Your Satellite Phone’ Week beginning May 25, 2008. Since its inception in 2007, thousands of emergency workers and first responders have taken the time to ensure that their one certain lifeline in a disaster, their satellite phone, actually works.” We think no extra comments are needed.
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Microsoft last week announced it introduced several new features to its Live Search for Windows Mobile product. Among the new features is a way to view the latest weather conditions. Can you believe it?!?!?! Accessing the latest weather forecast from a cellphone?!?!!? It’s a technological marvel. What an amazing age we live in.
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So, Sprint Nextel announced the highly regarded Samsung Instinct is set to launch June 20. Seems like good timing and with enough hype surrounding could be a good way for the carrier to staunch its bleeding of customers. Oh, wait. Apple is set to announce a 3G version of the iPhone on June 9? D’oh! Sprint Nextel can’t seem to catch a break.
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And finally, time for a shameless plug. RCR Wireless News is expanding into video Newscast. Look for us at RCRWirelessNews.com, and then tell us what you think. (But maybe concentrate on the good stuff.)