T-Mobile USA unwraps $1-per-day prepaid option

T-Mobile USA Inc. took the wraps off a new prepaid calling plan the carrier hopes will counteract growing competition in the prepaid sector.
T-Mobile USA’s new Pay By The Day option costs $1 per day and allows users to place calls for 10 cents per minute. Users also get unlimited in-network calling all day, and unlimited nationwide, out-of-network calling in the evenings starting at 7 p.m.
The plan stands as an alternative to T-Mobile USA’s current Pay As You Go prepaid offering, which does not include a daily access charge and offers tiered buckets of minutes starting at $10 for 30 minutes. The Pay As You Go offering also does not include unlimited in-network calling.
With the successes of Tracfone, Virgin Mobile USA and others, the market for prepaid wireless calling in the United States continues to expand. However, most major carriers continue to focus on acquiring postpaid customers, who generally spend more and stand as a more reliable revenue stream.