Dobson going with Cellular One name

Dobson Cellular Systems will change its name, effective March 5, to Cellular One from Dobson Cellular Systems. The firm purchased the Cellular One name last year from Western Wireless Corp. as a condition of Western Wireless’ acquisition by Alltel Corp. Next month Dobson will begin marketing its services in Western Oklahoma and the Texas Panhandle under the new name.
Numerous rural American wireless carriers, including Dobson, had used the Cellular One name over the years to achieve recognition as a nationwide entity. By purchasing the name, Dobson can now extend the Cellular One brand identity to all its own operations.
E.R. Dobson brought landline service to rural Oklahoma 70 years ago. The names of the towns accustomed to the Dobson name, which will see the new name on monthly bills, are evocative of the rural American landscape in which Dobson built its wireless service: Anadarko, Carnegie, Cordell, Hinton, Weatherford, Clinton, Elk City and Chickasha, Oklahoma and Pampa, Borger and Perryton, Texas, will now work with their old neighbor under a new name.