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New Samsung phones cover the low end

Samsung Electronics Co. Ltd. touted a handful of high- to mid-tier handsets at the outset of the 3GSM World Congress and duly gained attention for its technical prowess.
Tucked away on the vendor’s 3GSM-dedicated Web site was more: four tri-band (GSM/GPRS/EDGE, 900/1800/1900 MHz) handsets and one quad-band (850/900/1800/1900 MHz) handset in a variety of form factors and feature sets.
The vendor’s Web site offered no insights into what markets or price points the handsets are destined, but the feature sets and the handsets’ position at the bottom of a list of decidedly higher-end models implied that they are entry-tier or a step up.
Like rivals Sony Ericsson Mobile Communications L.P. and LG Electronics Co. Ltd., Samsung has concentrated on mid- and high-tier phones, but has also carefully moved into the lower tiers in part to ply the emerging markets for volume, market share and, if possible, profits. That means including desirable design elements and feature sets in a low-cost, though not bottom-end, package.
Among the five new handsets, the SGH-P110 combines both flip and swivel orientations, with a keypad that in flip form appears to serve as an alphanumeric keypad while in swivel format the same keys (and additional keys) create a QWERTY keyboard.
The SGH-E740, E830 and E840 are slider phones with 2 megapixel cameras, one (E740) with external, dedicated music keys and one capable of music downloads (E840).
A U.S. representative for Samsung was not able to immediately provide information on the phones’ destinations, carrier deals and pricing, except to say they probably would not appear in the United States.


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