Oz pops up on mobile social networking radar

MONTREAL-Oz Communications Inc. is hoping to cash in on the online social networking craze with an offering that allows users to wirelessly access sites such as MySpace, Facebook and YouTube.
The Canadian developer of mobile messaging software said its new offering is designed to mirror the fixed-line Internet experience, enabling wireless users to browse, post comments, and upload photos and videos from mass-market phones. Oz is shopping the software to network operators, handset manufacturers and social networking sites, and plans to bring the technology to market in the first half of next year.
Oz gained early traction in the mobile instant messaging market and has expanded to offer mobile e-mail services. The company boasts customers and partners including Cingular Wireless L.L.C., T-Mobile USA Inc., Microsoft Corp., Motorola Inc. and Nokia Corp.
The new application is a step toward the company’s goal of leveraging its consumer base and using virtual mobile communities to push content and services.
“One of the things we are working toward that fits perfectly,” Chief Executive Officer Skuli Mogensen said recently, “is to become a facilitator for all kinds of file-sharing and viral marketing. All the file-sharing on the fixed Internet appears via IM and e-mail. Of course we’re fully aware of the DRM issues, we’re sensitive to that, but no one would have thought that ringtones and wallpapers would become a $5 billion industry a couple of years back. And that’s still a one-off experience.”
Meanwhile, Chicago-based developer fastmobile Inc. is also jumping on the social networking bandwagon with two new offerings. The company launched a platform designed to allow users to connect via voice, e-mail, group chat or multimedia to create content and participate in mobile communities. Fastmobile also unveiled a subscription service for those looking to connect and share content with other wireless users.