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Digital Chocolate, Heavy.com score MVNO content deals

SAN MATEO, Calif.-Digital Chocolate Inc. scored dual MVNO agreements, announcing deals to offer its games from the decks of mobile virtual network operators Amp’d Mobile Inc. and Helio L.L.C.

Each operator plans to carry about two dozen titles from the publisher, which specializes in casual and community games. The first offering on both decks is expected to be MLSN Sports Picks, a community-based application allowing users to predict the outcome of sporting events.

Amp’d said it also plans to offer 3-D titles from Digital Chocolate.

The announcements mark two much-needed wins for the publisher, which was launched by Electronic Arts Inc. founder Trip Hawkins. Digital Chocolate published just 2.3 percent of all U.S. mobile game downloads in the first quarter, according to new figures from M:Metrics.

Meanwhile, Heavy.com inked its own MVNO deal, granting Virgin Mobile USA L.L.C. rights to its “Behind the Music that Sucks” series. Virgin subscribers will have season-long access to episodes on both their phones and PCs, and the MVNO received exclusive advertising rights on Heavy.com.

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