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Wasted signs content deal with O2 U.K.

LONDON-U.K. content company Wasted said it has partnered with MmO2’s U.K. division to offer music, wallpapers, logos, pictures and text competitions on O2’s Web site to customers.

“We are launching the Glitzzi Girlz, who will be releasing their first single at the end of January and look set to hit stardom with their cover of ‘Be My Baby.’ O2 will be exclusively previewing the Girlz follow-up singles,” said Wasted.

The company said it is working with several other firms, including dance label Ninja Tune and content provider Buongiorno Vitaminic, on additional content.

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