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Home - Teens driving force behind wireless adoption
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Teens driving force behind wireless adoption

by RCR Wireless News December 27, 2004
written by RCR Wireless News December 27, 2004 Share
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FRAMINGHAM, Mass.-Teens are continuing to drive the adoption of new wireless technologies and services, according to a report by consultancy IDC.

The study indicates that 40 percent of 15- to 19-year-olds are wireless subscribers, and these “classic early adopters” are helping wireless applications such as short message service, gaming and ringtones gain mass-market acceptance. Young users are also driving uptake of new features such as picture and video messaging, the report said.

“IDC believes that one of the most important aspects of youth and young adult usage of wireless is the creation of the perfect mini-ecosystem for advanced wireless applications,” said Scott Ellison, program director for wireless and mobile communications. “Even more important, a compelling value proposition-communicating with other family members using new data applications-is inherent.”

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