Wireless entertainment publisher Digital Chocolate plans to announce an agreement next week to work with Atkins Nutritionals Inc. to develop wireless content for carb counters. The first of the planned applications, Atkins 2Go, will allow users to look up carbohydrate counts for different foods via their mobile phones and other handsets, creating eating logs and tracking their weight loss.
The irony of the relationship was not lost on Mark Jacobstein, Digital Chocolate’s president.
“Though our name may indicate otherwise, Digital Chocolate understands that it’s hard to find the time to focus on living a healthy lifestyle,” Jacobstein said. “We’re looking forward to helping millions of carb-conscious consumers get healthier with a unique line-up of easy-to-use mobile lifestyle applications that they can access right on their phones.”
The service, which will launch early next year, has yet to be priced.
Earlier this week, WeightWatchers.com launched its own content offering for mobile users. Weight Watchers On-the-Go, which is available to members of the group’s Internet community, delivers food lists and meal tracking and synchronizes data between handhelds and users’ online accounts.
Members can browse a list of 25,000 food items for nutritional information and calculate and track point values. The application synchronizes with subscribers’ Internet accounts, eliminating the need for users to enter information on both their phones and their computers.
“Our customers told us they want tools to help them make wise food and exercise choices whether they are at their desks or on the move,” said David Kirchhoff, chief executive officer of WeightWatchers.com Inc.
