WASHINGTON-The Cellular Telecommunications & Internet Association’s board of directors agreed to move forward with plans to pursue a new ad campaign, but no decisions were made on timeline, budget or direction of the outreach effort.
At CTIA’s annual conference last week, the board said it wanted to review more information before making any final decisions.
Earlier this month, Advertising Age, a sister publication of RCR Wireless News, reported CTIA was preparing to search for an ad agency and that the association intended to address government regulations and taxation as part of the upcoming ad campaign.
In recent years, CTIA advertising has focussed on distracted driving and federal mandates.
CTIA board agrees to pursue ad campaign
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The IEA report predicts that AI processing in the U.S. will need more electricity than all heavy industries combined, such as steel, cement and chemicals
Energy demand for AI data centers in the U.S. is expected to grow about 50 gigawatt each year for the coming years, according to Aman Khan, CEO of International Business Consultants