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Digicel takes on Cable & Wireless in Caribbean mobile market

Pyramid reports that many Caribbean countries have chosen to liberalize their telecommunications sector, opening opportunities for both vendors and operators.

Three players currently serve the Jamaican mobile market: Cable & Wireless (C&W), Digicel and Oceanic Digital Communications.

Because of difficult competition, operators are engaging in aggressive pricing and marketing strategies to capture subscribers and grow market share. Irish-backed telecommunications company Digicel, however, is well-positioned to become the No. 1 mobile operator in Jamaica and No. 2 in the rest of the Caribbean behind C&W, according to Pyramid.

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