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Midwest Wireless launches BREW services

MANKATO, Minn.-Rural wireless operator Midwest Wireless launched a range of entertainment applications and communications services on its recently deployed CDMA2000 1x network using Qualcomm Inc.’s BREW platform.

The applications will include games like Fury of the Hulk, Jamdat Bowling, Tom Clancy Rainbow Six and Tetris; iPhonebook’s address book content service; PeepsNation group communications tool; and MyCast Weather’s radar weather map feature.

Midwest said the services will initially be available under the BREW label for either the BREW-enabled LG VX4400 color-screen handset or Kyocera Corp.’s 3225 handset and across 90 percent of the carrier’s 68-county service area that has been 1x-enabled. Midwest said it expects to upgrade its entire network by the end of this year and introduce additional BREW-enabled handsets in the future.

“We considered giving the services our own name, as some other providers have done, but decided that because the BREW name is becoming so well known as a superior solution, it would make sense to use it,” said Dennis Miller, president and chief executive officer of Midwest Wireless.

BREW services are available from a number of other U.S. carriers, including Verizon Wireless., Alltel Corp. and U.S. Cellular Corp.

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