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70% of i-mode users interested in online shopping

TOKYO-More than 70 percent of NTT DoCoMo’s i-mode service users said they are using or would like to use online shopping services via i-mode, Info Plant Company, a leading online marketing firm said on Wednesday.

The firm conducted the survey of 25,243 i-mode users in March. According to the survey, 35.2 percent of the surveyed replied they have used online shopping via i-mode and would like to use the service in the future. And 39.4 percent replied they would like to use the service in the future. Merely 22.3 percent replied they have not used the service so far and have no plans to use the service. The survey also revealed only 3.1 percent of the on-line shopping users said they had no plans to use the service in the future.

The survey also showed that clothes and fashion goods are the most popular shopping goods/service (40.8 percent), followed by movies/concerts (36.7 percent), CDs and DVDs (28.7 percent), travel and hotel reservations (27.3 percent) and books (24.6 percent).

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