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Content companies also play at 3GSM

CANNES, France-Although much of the industry’s attention was on big-name carriers and equipment makers, wireless content providers also managed to make waves of their own during the 3GSM World Congress.

Wireless technology company End2End said Vodafone Egypt will use its content platform to offer application download services. End2End’s technology will power the Vodafone live! offerings of polyphonic ring tones, color content and Java downloads.

Separately, Java application publisher Tira Wireless said European carrier MmO2 will carry the company’s applications through its new Revolution service. Tira also announced Mobilkom Austria will offer its applications and content through its A1 Game Zone service.

Finally, mobile content company Mforma Group Inc. announced content and licensing deals with Activision Inc., Sorrent and Vir2L Studios.

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