Vodafone to rebrand J-Phone in 2003 | RCR Wireless

Vodafone to rebrand J-Phone in 2003

by Reily Gregson

LONDON-As part of its plan to unify all of its international interests under one brand name, Vodafone Group plc is expected to rebrand J-Phone Corp. in Japan by the end of next year, according to a report in the Financial Times.

J-Phone is currently fighting with KDDI Corp. for second position in the Japanese market behind heavyweight NTT DoCoMo Inc., which controls nearly 60 percent of the market.

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