NEW YORK-The mission of Pure Matrix Inc., a Boulder, Colo., start-up, is to make mass customization of mobile data nice and easy so customers will use it more and place greater value on its delivery and the carriers that transmit it.
A European wireless carrier began conducting a national beta test of the JaZMin platform in July, said Doug Hollbrook, co-founder and senior vice president of the company. Hollbrook would not identify the carrier.
“We sell a software platform that lets nontechnical people create their own applications. We hide the programming behind what we call `building blocks,’ for example, the starting time and date a customer chooses to trigger an event,” said Lauren Thorpe, vice president of marketing.
“It absolutely doesn’t matter if the carriers have 3G or what kind of device customers use. The setup is drag, drop and save (on a PC) and takes 15 minutes. It is extremely interactive, so it can be changed to suit your needs. You can share the application with coway and behind a privacy firewall, Hollbrook said. The software is designed to be spread over as many servers as necessary.
Operating inside a “trusted environment,” JaZMin allows access to data internal to the carrier or other networks. It makes available features like short message service, e-mail, customer relationship management systems and providing content from providers with which the network operator has agreements, he said.
“The platform is only limited by what carriers have available to them. We are not wirelessly enabling apps,” Thorpe said.
JaZMin can allow a wireless customer to engage in mobile commerce with the option of paying for purchases with a credit card on file or as part of his or her wireless phone bill.
“It also prevents malicious things from happening. For example, it will send an SMS or e-mail query asking the customer if he really meant to send out his credit card information with the weather report (or other message) he’s sending to others. The eng positions with Phone.com and Unisys Corp.
Alain Penders, co-founder and chief technology officer of Pure Matrix, was a founder of IXOnet, a Belgian Internet Service Provider. He also worked for Alcatel Belgium and Finale Software.
David McGlade, the third co-founder of Pure Matrix and now its chairman, is a managing director of BT Cellnet and former president of Sprint PCS’ Western region.
