SAN JOSE, Calif.-Sentica, a wireless convergence company, announced a new pact with entertainment software company Electronic Arts aimed at establishing itself as the delivery vehicle for all interactive wired and wireless gaming companies.
The agreement will enable the delivery of mixed media content and notifications to wireless and wired devices of owners of its interactive entertainment software and registered members of the company’s leading online gaming destination, www.ea.com. In addition, Sentica will provide the communications software for EA’s Internet-based game, Majestic.
According to Ashok Babbar, founder and CEO of Sentica, “This agreement is the first of many we’ll be announcing in the coming weeks that demonstrate the unique capabilities our software platform can deliver for companies that want to extend their reach.”
