CHICAGO-Telephia Inc. introduced “Pricing Alerts!” service reports on new rate plans and promotions offered by all wireless carriers operating in the top 50 U.S. markets, delivering daily e-mail alerts outlining rate plan changes directly to its customers.
Telephia said the service, part of its Pricing-trac product line, is designed to integrate with its suite of marketing intelligence products.
“With our new Pricing Alerts! service, wireless pricing analysts will be relieved of the laborious process of searching for new plans and promotions, and finding information that is spotty at best,” said Alan Brune, vice president of marketing for Telephia. “Instead, Telephia will do the upfront work for our customers, providing competitive information that is highly detailed, standardized and exports easily for further analysis.”
