In an effort to reinvent itself, KachinaGuide.com, which develops intelligent search and navigation technology, has changed its name to Mvion and is shifting its focus to the mobile enterprise market.
The company emerged at the beginning of this year with a database navigation system designed for desktop and mobile device users. The system was designed to ease the search for particular information in large database systems.
Mvion originally launched the wireless extension of this service in May but is re-launching it under the new name to position the Mobile Navigator as its flagship product.
“The goal is to position the product for the mobile worker,” said Rubel Ahsan, Mvion chief executive officer and co-founder. “Why? Because we see a large push in the field productivity market for folks on the road. There’s a huge push to look for applications that can keep a mobile worker productive.”
Mvion’s server solution sits between the device and the database to provide adaptive navigation services. The menu a user sees when accessing information changes based on both the type and availability of information being accessed, which the company said allows information to be filtered more easily.
The navigation menus provided are based on the attributes of the information received, not a set menu structure that may not apply to each user’s specific needs.
“What we do is give users the ability to navigate within large databases, particularly large repositories,” Ahsan said. “Our main target audience is the mobile worker trying to access products from a database. There may be 10,000 products in that database with limited browsing capabilities to find a specific product.
“The way you see data today, if you search for water pumps, you get everything related to water pumps,” he continued. “This allows you to search by a more refined navigational input.”
The solution works with any wireless device capable of accessing the Internet. For other phones, Mvion is launching a solution for voice interaction and navigation from any phone using VoiceML.
Aside from the navigation system, Mvion also provides the wireless enabling technology needed for a firm to extend its content wirelessly. Mvion provides this basic platform, and the customer navigation system atop it. However, companies may adopt the navigation system even if another firm is providing the wireless enabling technology.
“We do the HTML to WML conversion,” Ahsan said. “We can wirelessly enable their application along with the navigational piece.
Any wireless device capable of accessing the Internet can use the service, he said.
Mvion distributes its solution through its own direct sales force as well as through system integrator resellers and by providing the technology on an original-equipment-manufacturer basis to customer application developers.
