ATLANTA-GTE Wireless introduced new mobile Internet services it believes solve the difficulty of weeding through the vast amount of information on the Internet.
“We saw that the existing wireless Internet services were not meeting the needs of customers,” said Marc Lefar, vice president of marketing with GTE Wireless. “So we set out to solve the two biggest problems-there’s too much information on the Internet to be easily accessed on a wireless phone, and it’s too difficult to navigate through multiple Web sites to get all the information needed while on the go.”
GTE Wireless is introducing a new personal Web page, www.mygtew.com, that offers customers the ability to use their desktop personal computers to tailor the exact information they want to see on their phone screens. In addition, users can instruct the Web page to contact them when certain events occur, such as a stock hitting a certain price.
To make Internet navigation easier, GTE developed a service that allows users to move from one piece of related information to another. For instance, a person thinking about going to a movie needs to know what movies are playing, where they’re playing and at what times. GTE Wireless said its service will allow the user to look up the film listings, click quickly to reviews and then on to theater schedules by using the built-in logic of the service.
