WESTBOROUGH, Mass.-Arch Communications Group Inc. unveiled a marketing venture with employeesavings.com, the leading provider of employee-sponsored value plans to Fortune 1000 companies, giving Arch direct marketing access to more than 1 million corporate employees and family members served by employeesavings.com.
The agreement calls for corporate consumers and their families to receive special offers on Arch services. The special offers are accessible through the customized corporate ESVP portals and printed catalogs employeesavings.com develops for its corporate clients.
“One of the greatest challenges in marketing is finding a way to reach targeted groups of consumers,” said Steve Gross, executive vice president of sales and marketing for Arch. “Being part of employeesavings.com’s ESVP program solves that problem by giving us direct access to a highly segmented group of potential customers, and also leverages our strength with large corporate customers.”
