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WOODBRIDGE, N.J.-BellSouth Wireless Data Ltd. revealed plans to roll out a new national advertising campaign to support its Interactive Paging Service.
The multimillion dollar print and radio campaign revolves around a new concept called “Work@Lifespeed,” created by The Sawtooth Group.
“The Work@Lifespeed concept perfectly captures the control, flexibility and freedom that wireless data communications gives people in their professional and personal lives,” said Linda Everk, vice president of corporate communications at BSWD. “We are not just selling a service, we are promoting a lifestyle communications tool that allows people to work and play at their own speed.”
