YOU ARE AT:Archived ArticlesQUALCOMM STARTS BRAND CAMPAIGN

QUALCOMM STARTS BRAND CAMPAIGN

SAN DIEGO-Qualcomm Inc. launched a multimillion dollar national advertising campaign to help build brand identity for its Code Division Multiple Access subscriber products.

The initial campaign includes advertisements in national business dailies, consumer and business weeklies and targeted cable programming. The ads will focus on Qualcomm’s “Q” phone, which is scheduled to be commercially available during third quarter.

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