WASHINGTON-Generation X, a largely untapped wireless market today, will be one of the industry’s most sought after groups, according to the Strategis Group.
Less than 7 million of the 60 million people between the ages of 18 and 29 currently subscribe to wireless services, but more than half of those that do not subscribe expressed an interest in having a wireless phone, said Strategis.
“The driving force behind future wireless subscriber growth will be these younger users,” said Thomas Ross, cellular consultant at Strategis. “Their acceptance of wireless technologies surpasses that of older age groups, and their reasons for wanting wireless service will increase carrier revenues.”
The firm said that age group wants wireless service to keep in touch with friends and family, while older groups subscribe to wireless services for safety.
The research also noted that the 18 to 29 age group is willing to pay more for wireless services and equipment than other age groups. That younger group indicated it would spend $18 for service each month and $31 for a phone, while individuals in the over 55 age group were willing to spend $4 each month on service and $7 on a phone.
The Strategis survey found the 18 to 29 age group represented only 15 percent of all wireless users, but accounted for the highest average monthly bill at $64.
