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NATIONAL WIRELESS SAFETY GROUP INTRODUCES CAR PHONE PROGRAM

ELGIN, Ill.-The National Cellular Safetalk Center, a nonprofit wireless industry advocate, has introduced a car phone safety public education program.

The new program is based on Safetalk’s successful high school driver education program sponsored by 11 carriers in 16 states and one Canadian province, Nova Scotia, said Safetalk.

“The program allows wireless service providers to reach all new customers and their existing customers with information about how to use their wireless phones safely and for safety four times per year,” said Chrystal Clark, Safetalk’s director. “We decided that in addition to teaching new drivers about safety through our high school classroom program, we also needed to make it possible for the industry to kick off a continuing public safety education program. Using the carriers’ sales channels where customers purchase products and services and also through existing monthly billing programs, we can effectively teach the 34 million cellular users the importance of cellular responsibility.”

The program includes an eight-page booklet and three seasonal bill inserts, all backed by safety facts. The four-color brochure, “The Guide to Responsible Cellular/Wireless Phone Use,” can be utilized as a handout in retail locations, or packaged with equipment for all new customers, said Safetalk. The guide and the three seasonal bill inserts also are designed to be inserted into the monthly invoice for existing customers. The three bill inserts match style and message tone of the guide and are seasonal reminders of safe driving and wireless phone use tips.

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