AGOURA HILLS, Calif.-J.D. Power and Associates announced it will jointly produce additional studies on the wireless telecommunications market with Safco Technologies Inc., a company that deploys measurement systems and analysis software to the industry.
J.D. Power said the new studies will report on the performance of quality of wireless providers’ networks from a customers perspective.
The combined analysis of the two companies will detail customer satisfaction with call quality for a variety of targeted networks.
“By benchmarking the cellular networks’ technical performance concurrently with the consumer surveys, both J.D. Power and Associates and Safco can provide the industry with valuable marketing insight into their own networks, as well as their competitors’,” said Bruce Creger, president of Safco.
“The competition is facing multiple competitors in many different technologies. We feel our combined market research and network benchmarking is the only way for operators to understand their customers and their actions.”
