YOU ARE AT:Archived ArticlesCELLULAR LINKING BRINGS ADVERTISERS IN CONTACT WITH MOBILE CONSUMERS

CELLULAR LINKING BRINGS ADVERTISERS IN CONTACT WITH MOBILE CONSUMERS

CHICAGO-Cellular Linking, an airtime free service for cellular users, has been launched by Jeman Communications as an interactive advertising service. The company said the service connects advertisers to customers through outdoor advertising, transit signs and radio commercials.

The advertiser places a message on whatever venue he chooses and instructs the customer through that medium to learn more about the product or service provider through Cellular Linking by pressing “star” or “pound” followed by a three-digit access code on a cellular phone. Another three-digit code then is used to connect to the advertiser.

Unlike traditional “800” calls, the subscriber incurs no airtime cost .

James E. Malackowski, chairman of Jeman Holdings said, “This service turns passive advertising into interactive media.”

The company said Cellular Linking also provides advertisers with additional post study data measuring the effectiveness of outdoor and radio advertising, as well as giving the names of customers who have shown interest in their product and services.

Jeman Communications selected AT&T Corp. to provide long-distance network services for Cellular Linking. The company said using AT&T’s Megacom 800 service and advanced 800 features, Cellular Linking will route calls from cellular carriers’ networks to the appropriate Cellular Linking call center.

Jeman added that most cellular customers across the United States will be able to use Cellular Linking.

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