YOU ARE AT:Archived ArticlesBUSINESS CHANGES NAME TO GO COMMUNICATIONS TO REACH BROADER MARKET

BUSINESS CHANGES NAME TO GO COMMUNICATIONS TO REACH BROADER MARKET

ALEXANDRIA, Va.-A group of investors looking to form alliances among personal communications services providers have changed the name of their company in hopes of appealing to a broader consumer market.

Columbia PCS Inc., of Alexandria, Va., recently changed its name to Go Communications Corp. The change is part of the company’s long-term strategy for introducing PCS.

Go Communications will retain its Alexandria headquarters. The company was formed early this year with funding from Columbia Capital Corp., Fidelity Capital, Boston Communications Group and various firms who initially invested in the cellular industry.

Go Communications plans to participate directly in PCS auctions and invest in markets of its own. The company also seeks alliances with other PCS licensees to expand a nationwide coverage area. “We believe it is a big chore to build out a nationwide system. Nobody can do it alone,” said John Malloy, general counsel at Go Communications. The company plans to create a common brand identity for fragmented PCS operators, but Go may not be the ultimate brand name, noted Malloy.

Go has formed a strategic agreement with Northern Telecom Ltd. to provide Global System for Mobile communications-based infrastructure.

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