Categories: Mobile Marketing

Upstream drops anchor in Silicon Valley


Mobile marketing platform company Upstream says it will be opening new offices in Redwood City, California, at the heart of Silicon Valley.

The firm, whose MCS marketing technology platform boasts over one billion interactions every year to more than 500 million consumers in 40 countries already has offices in London, Athens, Rome, Singapore, Bucharest and Dubai, but has seemingly decided to move upstream to the Valley.

“Launching a U.S. office in the heart of Silicon Valley demonstrates Upstream’s ambitions in the marketplace and the belief that our technology should be at the core of every marketing campaign aiming to maximize customer response and conversion,” said Alex Vratskides, Upstream’s CEO.

The firm, which says mobile devices are “the greatest direct-response marketing medium ever devised,” has worked with heavy hitters like Coca-Cola; Nestlé, Vodafone, T-Mobile, Telefónica and América Móvil to spread marketing into mobile.

One might wonder whether consumers care for this type of mobile marketing, but Upstream claims they do, as long as it’s done correctly. A recent study from market research outfit Luth Research, for example, showed that 70% of U.S. smartphone owners were interested in receiving targeted offers on their devices as long as it was an opt-in model which didn’t send more than two offers a month.

For more on Upstream, see the video below:

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