Google lays out 'core principles' for mobile advertising

Google Inc. (GOOG) is giving a glimpse into its latest thinking on mobile ads at an event tomorrow, but it has some teasers to check out in the meantime.
While the mobile era is underway without a doubt, many businesses haven’t adapted their online strategies for advertising, Web design and commerce to mobile, Karim Temsamani, global head of mobile at Google, writes in a new blog post. He highlights three core principles for the company’s mobile ad business: seamless, inclusive and made for mobile.
For Google, seamless means “bringing the best characteristics of desktop advertising to mobile devices,” he wrote. Being inclusive means offering ad formats that “span across search, text, display, video, commerce and more, on a wide variety of devices.” And finally, made for mobile means taking advantage of mobile-specific characteristics like location awareness and touch screens to create new and more effective opportunities for businesses.
“The power of constant connectivity on mobile is a thrilling new reality, and has already transformed the way people engage with information, businesses and certainly with each other,” Temsamani wrote. “We’re just now scratching the surface of what’s possible on mobile. This is an exciting time, and there’s much more to come.”
Google also posted two videos about the company’s overall perspective on mobile and the opportunities it sees with mobile search.