Forty percent of new network digital display platform installations will make use of SMS technology for interactivity by 2012, up from just 5% last year, according to a new report from MultiMedia Intelligence.

The simplicity of SMS messaging and the ubiquity of wireless handsets will help drive the trend, said the research firm. Other wireless technologies also will gain a foothold in interactive digital signage platforms, including RFID, Bluetooth and Wi-Fi, said MMI. The firm said 169,000 new digital displays had Bluetooth, RFID, Wi-Fi or SMS capabilities this year.

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Section: Wireless Facts and Figures

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1. scott kline
   December 24, 2008 01:46 pm

   It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS! At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like "Text BMW to 51684 for More Information". The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like 'BMW to 51684 for More Information") onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet. All the best - Scott

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